Brav is a major player in the sport and outdoor industry, and manages some of the most influential brands in the marketplace.

We own and manage the Swix, Toko, Lundhags, Ulvang, Helsport and Hard Rocx brands. We also offer a teamwear selection through Original Teamwear, and own and operate the digital platform Skisporet.no. Our business is balanced across seasons and markets, with approximately 50% of our turnover originating from the Spring/Summer season and 50% from the Autumn/Winter season.

The mission of Brav is to improve our customers’ quality of life. Acting responsibly, we will do this by connecting and developing the best talents in the sport and outdoor industry – and support them to develop and produce the most innovative products and services.

We build our company and community upon our three values; teamwork, passion and courage. Our vision is to turn dreams into memories – for our customers, for our employees and for our owners.Brav is 100% owned by Ferd.


The mission of Brav is to improve our customers’ quality of life.


The Brav brands is given significant opportunities to develop its own unique identity and culture, but with strong common functions in areas where synergies can be realized.


Welcome to the world of SWIX, one of Norway's best-known and best-loved brand. SWIX is a producer of the finest ski accessories to include; ski wax, poles, roller skis and technical apparel. Our designs are inspired by our Scandinavian heritage, nature and values. Our products are intended for daily use and we are passionate about outdoor training.


As an adventurer and one of the most successful cross-country skiers of all time, Vegard Ulvang knew how well wool performed on expeditions and in competitions. He developed the first Ulvang product: Ulvang Spesial. Nature is at the core of our business. Our passion for nature is reflected in our clothes and our approach to natural materials. Ulvang – We are wool!


Lundhags is a Swedish outdoor brand with deep roots in Jämtland. We believe we can make a positive impact on people's lives through our durable outdoor products and, at the same time, we promise to minimize our impact on the environment – and our aim is to inspire and engage others do the same. In short; Lundhags is your lifelong companion. Love the seasons.


Helsport was established in 1951 and, throughout the past 60 years, we’ve learned what it takes to make some of the best tents and sleeping bags in the world. We developed our first sleeping bags in 1954, launched our first tent in 1957, and created the world’s first tunnel tent in 1970, and have since set several international standards in development.


The waxes, tools and care line products provide skis, boards, textiles and shoes with the highest possible functionality. Correct waxing lets skis and boards glide even more easily. Sharp edges add to the safety. The proper washing and impregnation of clothes lets them breathe and keeps you dry. Swiss Technology stands for best quality, function & care.


What drives us is the passion to make better bikes. This was the spark that ignited our flames in the early ’90s, when Hard Rocx came to life, and this passion is what keeps us innovating in a constantly evolving market. All the R&D and design is done in Asker in Norway, with close ties and cooperation with our manufacturers in Taiwan and China.


Our specialty is to create the best logistics solution for sporting activity and relaxation clothing with unique design to our customers. With the brands Swix for cross-country, Kalas for cycling/triathlon and Bavac for running, we can design a TEAM feeling for every club, team and company that needs a seamless logistics solution with their own unique company design.


Skisporet.no is your app to find when and where cross-country ski tracks have been prepared! Using advanced GPS and mapping technology, 800 groomers live-update 25,000 kilometres of cross-country ski tracks in Norway. Skisporet.no is currently used by 1.2 million people. Skisporet.no was founded in 2006.

Our vision is to turn dreams into memories - for our customers, for our employees and for our owners.

Our vision is to turn dreams into memories - for our customers, for our employees and for our owners.


We are committed to taking good care of our customers, securing a safe and healthy working environment for the people developing and producing our products, as well as having a minimal impact on the natural environment.





LILLEHAMMERBrav Norway AS - LillehammerP.O Box 814N-2626 Lillehammer Norway

OSLOBrav Norway AS - OsloFrysjaveien 40, Inngang 1, 4. etageN-0884 Oslo Norway